The company

Un assaggio

delle nostre origini

The ransom of family sacrifices.

“I also ask myself what remains of the Abruzzo farmer, and I have to say, well, everything; and my pride in my roots catches me out when I least expect it.
Among the positive things about my background in Abruzzo are also Christian compassion (down our way a man is still called “nu’ Cristiiane”), the gift of humour, simplicity, honesty in friendships; and consequently that habit of stopping at the first impression, and not changing my mind about people, accepting them as they are, recognising their defects as my own, seeing my defects in them. Our sense of hospitality, maybe the result of the isolated shape of our land, almost an island (Boccaccio’s Decameron mentions Abruzzo just once, as a remote region: “He is further away than Abruzzo”); an island squashed between a quintessential sea, the Adriatic, and two mountains which cannot be ignored, monumental and free: Gran Sasso and the Maiella.
We have to be taken as we are, people from the borders (of which state or nation? Or, perhaps, which time?) with a single moral value: work. Work well done.
And with our Madonnas dressed in mourning and the seven daggers of the seven sorrows piercing her heart. I know a little about my Abruzzo, the little I carry in my blood.
At heart we are still with my family, simple farmers bringing corn, potatoes and beans to market!!”
Antonio Pavone ©

Antonio Pavone

About us

our story

Fox Italia

Telling the story of FOX (today Bar Italia) means telling the story of the inexplicable success of the aperitivo italiano, a magical moment in Italy and worldwide.

It means talking about iconic films such as Federico Fellini’s “LA DOLCE VITA” and “I VITELLONI”.

I Vitelloni ©

Like Antonio Pavone’s FOX, Ennio Flaiano was born in the Pescara countryside (Abruzzo), in 1910.
Screenwriter, author, journalist, humorist, film critic and playwright, he wrote for Oggi, Il Mondo, Il Corriere della Sera and other major publications.
He worked extensively with Federico Fellini, collaborating closely on the scripts and screenplay of the Rimini director’s best-known films, including La Dolce Vita, La Strada and I Vitelloni


Antonio Pavone ©



Like Ennio Flaiano, Antonio Pavone was also born in the country around Pescara, in 1963.
Son and grandson of farmers, and with a degree in economics, his experience in an American multinational led to a moment of madness, and he became an entrepreneur, gambling on the success of snack products for aperitifs.

Starting with peanuts, which only came to Italy with the Marshall Plan in 1948; continuing with the first chili pepper-flavoured rice crackers, maize Tortilla Chips and later artisan potato crisps with rosemary.
Simple, humble products from the land, for moments of happiness, aperitifs or Happy Hour. “Like my illustrious fellow countryman Ennio Flaiano, I believe in the need for a certain madness…” And guess what, success was inevitable in a “consumer society” which adopts and accepts as its own the “novelties” which only yesterday were seen as alien and subversive.
Today Bar Italia is a major Italian company, increasingly present in foreign markets.

Certified Quality

Bar Italia is one of the first firms in its sector to obtain the quality certification ISO 9001 / Vision 2000.

Today Bar Italia operates a production process whose every aspect is tightly controlled, allowing us to obtain, when required, Kosher and Halal certification as well.
Certificazione RINA ©